Pacific Rim Group markets a number of seafood products globally. Significant changes in fish and overall food consumption have taken place in both developed and developing countries.

In developed countries, where incomes are generally high and basic dietary needs have long been more than satisfied, leading consumers often look for more variety in their diets. At the same time, the average consumer, is increasingly requiring high standards on different fronts, such as food safety, freshness, diversity and convenience. Furthermore, consumption will be increasingly determined by other assurances, such as traceability, packing requirements and processing controls, that reinforce an underlying preference for sustainable, premium-quality fish. Among other factors that are increasingly influencing consumption decisions include health and well-being.